
Investors
Corporate governance
Read more about Ortivus’ Management team, Board of Directors and Nomination Committee.
Ortivus' governance system
Articles of Association
Remuneration Committee
Auditor
Evaluation of the Board of Directors and the CEO
Board of Directors
Chairman of the Board
First elected: 2024
Year of birth: 1965
Education and experience: Degree in Business and Economics from Umeå University. Anna-Carin Strandberg has 29 years of experience in senior roles within international marketing, sales, and business development in the medical technology and software industries, primarily at Elekta and Philips. Since 2024, Anna-Carin has served as CEO of Livio AB, the Nordic region’s largest group specialising in IVF treatments, with nearly 300 employees.
Board positions: Livio BidCo AB, Livio AB, Carl von Linne AB, Vitanova A/S, Livio Oslo A/S.
Shareholding: 10 000 shares. Independent in relation to the company and the main shareholders.
Peter Edwall
Board member
First elected: 2008
Year of birth: 1955
Education and experience: Degree in Economics from the University of Gothenburg. Entrepreneur and founder of several public investment firms with over 40 years of experience in professional asset management. Majority owner of the family business Ponderus Invest AB, which focuses on investing in small, innovative technology companies with a long-term active ownership strategy.
Board positions: Board member of Soya Group AB, Wallstreet AB and Alfa Invest AB.
Shareholding: (Through companies and privately, including related parties) 80,525 class A shares, 11,161,395 class B shares. Independent in relation to the company but not in relation to the main shareholders.
Board member
First elected: 2021
Year of birth: 1964
Education and experience: Master’s degree in Economics, from Gothenburg University, School of Business, Economics and Law. Ulf has over 30 years experience from leading international marketing and sales positions within the Medtech and pharmaceutical industry. Since 2023, Ulf currently upholds a position as the CEO of Adcare Nordic Group AB, a company that delivers cost-effective system solutions to enhance healthcare in the Nordic region.
Board positions: None.
Shareholding: No shares. 50,000 call options issued by Ponderus Invest AB. Independent in relation to the company and the main shareholders.
Board member
First elected: 2017
Year of birth: 1979
Education and experience: Degree in Business and Economics from the Stockholm School of Economics. Medical studies at Karolinska Institutet. Anna has over 20 years of experience in the healthcare sector, both as an entrepreneur and as an advisor to medical technology companies, investors, and public authorities. She has a background as a strategy consultant at McKinsey & Co and currently focuses on supporting health tech companies at various stages of development.
Board positions: Chairman of the Board at Curus AB and Board Member of NRATIV AB.
Shareholding: 108 800 class B shares. Independent in relation to the company and the main shareholders.
Internal control and risk management
Nomination Committee
Procedure

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Group Management
Chief Executive Officer
Employed since: 2024
Education: Bachelor’s degree in Economics from Uppsala University.
Experience: Gustaf has extensive experience in senior positions within the medical technology sector as well as the software industry. He has served as CEO, as well as Sales and Development Manager, both in Sweden and internationally. He also has 10 years of experience in the sales of SaaS solutions within healthcare and alarm systems.
Shareholding: 193 205 class B shares. Independent in relation to the company and the main shareholders.
Head of Sales
Employed since: 2014
Education: Bachelor of Science in Engineering with a focus on Medical Technology, Royal Institute of Technology.
Experience: Elias has extensive experience in senior positions within the medical technology sector, with a particular focus on the public sector and sales. He has worked as Sales Manager and Business Development Lead, both nationally and internationally, with responsibility for product launches, tenders, and change management.
Shareholding: 0.
Chief Financial Officer
Employed since: 2024
Education: Gymnasielärarutbildning i matematik och fysik, Lärarhögskolan i Stockholm.
Experience: Johan har sedan år 2000 arbetat i företagsledande befattningar som VD och CFO. Verksamhetsområdena har varierat mellan skola, sjukvård och miljöteknik. Han har även erfarenhet som senior rådgivare inom företagstransaktioner, M&A.
Shareholding: 71 691 class B shares.
Chief Technology Officer
Employed since: 2025
Education: Bachelor’s degree in Computer Systems Analysis from Umeå University.
Experience: Gabriel has extensive experience in the development of medical technology products across a range of industries. His roles have primarily involved leadership positions with a focus on software development. He most recently held the position of Site Manager at Revvity Inc.
Shareholding: 0.
Head of Customer Success
Employed since: 2022
Education: Master of Science in Industrial Engineering and Management, KTH.
Experience: Jessica has many years of experience and has previously worked in the Fast-Moving Consumer Goods (FMCG) sector. She has held several senior positions and most recently served as Senior Supply Chain Manager at Procter & Gamble Nordics.
Shareholding: 0.
Head of Business Development
Operating since: 2017
Education: Economics, System Design, and Project Management, Linköping.
Experience: Nicklas has 25 years of experience in senior positions within companies focused on software solutions and integrations, primarily with a focus on the public sector.
Shareholding: 0.
Chief Marketing Officer
Employed since: 2025
Education: Bachelor’s degree in Product Design, Malmö University.
Experience: Emma has several years of experience in digital design and brand positioning.
Shareholding: 0.